About Us

Why we exist.

We help businesses install growth engines that generate leads, sales, and retention — using automation, AI, and process-driven execution.

We help founders and franchisors:

  • Scale without hiring huge teams

  • Increase AUV & lifetime value

  • Fix broken lead-to-close systems

  • Prepare their brand for expansion, investment, or acquisition

meet our founders.

Zac Celaya

In under 6 years, Zac built three 7-figure + companies in under 12 months of inception each and took one brand from 1 location to 330+ in 2.5 years. He now is a a multi-brand, multi-unit franchise owner and business development architect to emerging franchisors.

CEO

Mike Prince

Mike led financial and operations strategy behind two Inc. 5000 fastest-growing franchise brands and is a specialist in M&A, franchise modeling, and automation systems that make revenue predictable.

He builds dashboards, forecasts, and systems that scale — not just spreadsheets.

COO & Growth Strategist

Kierstin Farmer

Kierstin has built marketing and franchise systems for national brands and is specialized in in technology integrations and processes including HubSpot, Meta, Google Ads. She leads our AI + automation installs so your business isn’t just efficient — it’s scalable.

SaaS + System Architect

our core values.

clarity over chaos

 We simplify complexity so founders can move fast, with confidence.

transformation over tactics

No hacks. No gimmicks. Just high-leverage frameworks that last.

action with alignment

We move with speed — and strategy.

relationships over revenue

People first. Always.

own the outcome

No finger-pointing. Just full accountability and relentless execution.

who we help.

  • Emerging franchisors ready to scale with systems that don’t break.

  • franchise owners who want operational excellence + marketing that actually converts.

  • small business owners who care about people, purpose, and profit.

If you’re tired of guessing…Tired of bottlenecks…Tired of almost getting to the next level — We’ll meet you right where you are. And build something worth scaling.

Frequently Asked Questions.

What exactly does GPS do?

GPS installs end-to-end revenue systems that help businesses generate more leads, close more sales, and retain more customers — using AI, automation, and proven frameworks. We’re not a marketing agency. We’re a growth partner that combines expert consulting, performance-based execution, and tech-powered systems to help businesses scale faster without hiring massive teams.

How is GPS different from a marketing agency or CRM platform?

Most agencies sell ads. Most CRMs give you tools and leave you alone. We do both — and go further. We build the strategy, implement the systems, and even help run the campaigns. Everything is tailored to your business model and driven by real operators who have scaled franchise brands from 1 to 300+ locations.

How do I know if GPS is right for me?

We’ve designed our business model specifically for three core audiences:

Emerging Franchisors who want predictable development & network-wide systems.

Franchisees who want location-level sales growth without being the bottleneck.

Small Business Owners who want the same scalable systems as big brands — without the complexity.

If you’re overwhelmed, plateaued, or want to scale with clarity — we’re built for you.

What does it cost?

We have three subscription tiers depending on your business needs:

Growth Engine – For DIYers who want the tools & automation.

Growth Accelerator – Done-with-you strategy + sales execution.

Growth Partner – Dedicated strategist, full-service scaling, expansion playbooks.

Schedule a call to see what your investment would be based on your growth goals ($799- $50,000). We also offer performance incentives, guarantees, and equity-based partnerships for high-growth brands.

How fast can I expect results?

It depends on your baseline and how fast you can implement — but most clients see tangible ROI (leads, conversions, or revenue growth) within the first 90 days (keep in mind, it is a 60-day implementation for your account). The full flywheel effect compounds over time. Think predictable, not "viral."

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